Practice
First preferred direction
The preferred full-width composition. A portrait beside the original serif headline, with soft image transitions through the page.
Open PracticeOvaro, in development.
Four working pages using the same supplied PDF copy and illustrative imagery. Compare their composition, image treatment, and reading rhythm; the wording, prices, care sequence, and qualifications remain stable.
Each preview shows the working page at the same desktop size. Open a direction to review the complete page and its mobile layout.
New: compare three hero and navigation directions
Explore the programme carousel and original comparison
Continuous daylight
Earlier direction
A continuous room behind the hero, a broad photographic programme band, and a full-width clinician directory. Carries the original direction’s scale through the complete care story.
Open Continuous daylightDaylight
Alternative
A broad headline above a portrait and forest-green text field. Tests a stronger photographic rhythm through the programme section.
Open DaylightClinical
Alternative
A compact, more structured interpretation. Programme descriptions, prices, and features sit in rows for direct comparison.
Open ClinicalProcess notes.
The first direction was preferred because it fills the screen. Continuous daylight is the next working iteration: a shared room behind the hero, clearer programme prices, and a complete lower-page composition. Practice remains available as the direct comparison.
The next critique asks whether the image treatment adds coherence, whether programme layouts remain easy to compare on mobile, and whether Ovaro feels specific enough to be remembered. The research loop remains open.
Compare Practice before image integration
Initial generated studies
These early compositions are preserved as research evidence. Their invented report values and branded packaging were rejected. The working pages use separate illustrative images and retain the supplied clinician names without invented portraits.
These are design prototypes. Intake and sign-in flows are unconnected.
References with a purpose.
- Ro · weight loss
Image strips and overlapping product imagery; programme choices, process, and pricing are easy to locate.
- Mochi Health
A portrait integrated into the full hero scene, with text placed over its quieter background.
- MedExpress · weight loss
A portrait reaching the viewport edge and a price placed beside its primary action.
- Hers · weight loss
A reference for separating treatment costs and other charges. Ovaro’s own supplied price model stays unchanged.
- MedExpress · Pentagram
A consistent identity across clinical and human communications.
- Evernow · IDW
Specific, candid daylight photography with visible texture and adult character.
- Isomorphic Labs · Pentagram
A coherent information grid; no borrowed molecular imagery or technology claims.
- ZOE · Ragged Edge
Clear relationships between a subject, its information, and the next action.